Sawyer Savings Bank is pleased to announce that Jennifer Gutheil-Denier has been promoted to the Senior Management team as Senior Vice President, Chief Marketing Officer, and Chief Experience Officer. With over two decades of experience in the banking and financial services industry, Jenn has been employed with Sawyer Savings Bank since 2009 where she has previously held the positions of AVP Branch Manager and VP Customer Experience Officer.
“Jenn has played an instrumental role in leading our strategic direction, brand evolution and product management,” said James Whitaker, President. “Her wealth of banking knowledge, extensive marketing experience, paired with her tireless efforts to drive customer experience, innovation, and collaboration made her promotion a natural fit for this critical senior management position.”
In this new role, Ms. Gutheil-Denier will develop a holistic growth strategy for the bank through leveraging customer insights, data analytics, and industry metrics and evaluate banking products and services to create a positive customer experience. She will also oversee market expansion strategies, product and digital initiatives, monitoring and communicating consistent brand deployment, and loan service activities. Jenn will continue to coordinate top-level branch operations and manage the Marketing Division.
“I am humbled by the opportunity to lead Sawyer Savings Bank’s strategic marketing initiatives,” said Gutheil-Denier. “I know our team will work diligently to support growth efforts by understanding our customers’ needs, creating transformational experiences, and identifying where we are poised for growth now and into the future.”
Jenn Gutheil-Denier is a graduate of Saugerties High School, SUNY Ulster, Ulster Leadership Development Institute (ULDI), and the American Bankers Association (ABA) School of Bank Marketing and Management with the CFMP designation. Jenn is an active member of the community and has previously been involved with local not for profits organizations such as Junior League of Kingston, the Saugerties Chamber of Commerce, Grant D Morse PTA, Saugerties Jr/Sr High School PTSA as well as other Saugerties Central School District community committees. She currently serves as Secretary for Sawyer Savings Charitable Foundation, a current member of Saugerties American Legion Ladies Auxiliary and the committee for the Dutchess/Ulster County Walk to End Alzheimer’s.
Ms. Gutheil-Denier resides in Saugerties with her husband and can be seen supporting and cheering on her two children at their various sporting events.